How LED Screens Revolutionize Outdoor Advertising
Whether you’re headed to a music festival, professional sporting event, or even just walking the busy streets of any major city, chances are you’ve noticed large colorful LED screens displaying vivid advertisements. As outdoor advertising continues its digitization, LED truck billboards and building banners allow brands more flexibility and creativity than traditional static signage.
In this post, we’ll give you an in-depth look at how LED displays work and their key benefits that make them a top choice for digital out-of-home media. We’ll also discuss some popular applications from our fleet at Blue Sky Event Services, where we help clients maximize their advertising impact across the country.
A Glimpse Behind the LED Screen
The skinny on those eye-catching outdoor LED video billboards? They’re made up of hundreds or even thousands of small light-emitting diodes (LEDs). You may be familiar with LEDs from electronics and lightbulbs—they are tiny semiconductor devices that emit light when an electric current is passed through them.
These individual LED components are tiny, but grouped together into a grid they form LED modules. The modules are then set into specialized protective cabinets to create a cohesive screen. The size and resolution of the screen depends on the density of the LED layout. A higher density screen with more tightly packed pixels can produce ultra HD 4K video quality.
When creating an LED display, color, brightness, and durability are key considerations:
Color
RGB LEDs use red, green and blue elements in each diode to produce a full color spectrum—including vivid whites. Advanced LEDs like wide color gamut increase the range of displayable colors and brightness.
Brightness
Nits measure the brightness emitted from the LED screen. Most digital signage LEDs have 5,000 to 10,000 nits, making them clearly visible even in daylight.
Durability
Since outdoor LED displays experience more wear from weather, temperature swings, transportation, and handling, specialized components protect them. Common features include weatherproof cabinets, shatterproof screens, and waterproof connections.
With high durability and visual impact,LED technology provides some unique advantages for exterior advertising. Now let’s look at some key applications.
LED Truck Advertising Offers Superior Flexibility
One increasingly popular outdoor application is mounting LED screens on trucks for mobile advertising. The mobility means these LED truck sides allow advertisers to strategically target audiences exactly when and where desired. Plus, they garner great visibility and recall driving through dense urban areas or parked at a relevant location.
Some advantages this roving digital LED advertising provides:
Geo-Targeting
Since the trucks can travel anywhere, brands can geo-target specific neighborhoods, venues, or events tailored to their target demographic. Think a spirits brand promoting at venues hosting their target music acts. Or a sports merch advertiser cruising around a stadium on game day.
Prime Visibility
Imagine the impact possible on busy city centers, traveling down highways during rush hour, or pulling up at a regional fair or music festival. LED truck ads become part of the action where they attract maximum eyeballs.
Video Content
Full motion video and vivid imagery displayed on the road definitely amps up the visual excitement! Content can change by the minute, keeping each view fresh and engaging.
Flexibility
Advertisers can set routes and reconfigure campaigns depending on performance analytics. Launch a two week campaign in one market then easily shift gears.
Environmental Graphics
Why buy an expensive traditional billboard for a short term campaign? LED trucks function as temporary environmental graphic installations then simply move on. Much greener!
This combination of visibility, flexibility, and analytics gives brands frente control to maximize campaign effectiveness based on budgets and goals. However, to reap these benefits requires the right LED trailer equipment.
Key Technical Considerations for LED Trucks
While LED technology offers awesome creative potential, effectively incorporating it into a large vehicle platform involves some key considerations:
All-Weather Protection
Obviously an LED screen traversing the nation’s highways needs hardened protection from weather, shocks, vibration, dirt, and more. Look for sealed, stainless steel modular cabinets.
Viewing Angles
Since viewers can approach an LED truck from multiple angles, specialized diodes with wide viewing angles ensure clarity from any perspective.
Temperature Regulation
Operating electrical equipment in intense heat or cold presents challenges most consumer goods don’t face. Look for systems with thermal management and climate control to maintain peak performance.
Power
Running thousands of LEDs plus climate systems requires robust generators. Efficient, properly-sized gennys ensure reliable operation.
Wireless Control
Traveling LED screens need onboard computers with lighting software. Plus wireless connectivity allows remote content uploads, monitoring and control.
Serviceability
In rugged mobile conditions, being able to readily access and replace components helps minimize downtime for any necessary repairs. Quick-connect cabinets and modules facilitate maintenance.
Weight Distribution
Mounting heavy equipment like LED tiles, generators, and batteries on a truck brings structural considerations. Proper weight distribution maintains vehicle stability and road handling when underway.
And don’t forget…a rock solid mounting system keeps the whole shebang secure when trundling down pothole-ridden streets! In addition to technical elements, relevant vehicle registration, insurance requirements, and operation compliance vary by jurisdiction too.
This is where choosing an experienced LED vehicle partner proves beneficial. Let them handle equipment logistics and operation compliance so you can focus on just getting your message out there!
Additional Fixed-Site LED Video Uses
Beyond traveling promotional trucks, perimeter LED screens around events and fixed building installations create additional digital out-of-home opportunities:
Event Branding
Many festivals and public events use LED screens for sponsor advertisements, wayfinding maps, schedules, and enhancing the attendee experience. Especially valuable for multi-stage events to broadcast real time notifications.
Venue Branding
Stadiums, theatres, convention centers and similar venues build large format LED displays into facilities to generate advertising revenue. Venues can promote upcoming events during downtimes between event bookings.
Urban Development
Real estate developers seeking a high tech allure install architectural LED media walls onto new skyscrapers. These landmark displays advertise tenants while visually enhancing the neighbourhood.
Supersized Billboards
LED provides flexibility over static billboard advertising. Networks build giant urban video screens for advertisers wanting maximum standout. Their size, brightness and motion ensure visibility even among the visual chaos of Times Square and similar locations.
Additional Links & References:
https://spectra-displays.co.uk/how-lcd-and-led-screens-work/
https://en.wikipedia.org/wiki/LED_display
Whether mobile or mounted, LED technology brings digital flexibility plus eye-catching excitement to outdoor advertising. As adoption expands Blue Sky Event Services stays at the forefront – bringing brands maximum exposure however best fits their needs. Feel free to contact us with any LED screen or vehicle requirements!