An event screen is a large format display screen used at conferences, trade shows, and other events to showcase information, advertising, or multimedia content. Event screens help draw attention and engagement from attendees.

Event screens come in two main forms:

• Static event screens are fixed in place and usually quite large, often measuring 6 to 10 feet or more on the diagonal. These large screens are mounted on a stand, wall, or truss structure and require power connections. Their size makes them visible to large crowds. Static screens are best suited for main stages or areas with focused foot traffic. 
• Mobile event screens are mounted on vans or carts, allowing them to be moved easily between locations. Mobile screens can be positioned where needed, like entryways, hallways, or meeting rooms. Their portability enables versatile use for multiple presenters and sessions. Mobile screens may have onboard batteries for power. Limitations include smaller screen size and the effort needed to transport them.

Both static and mobile event screens help create an impactful visual experience at events. Factors like budget, venue layout, and types of presentations should be considered when selecting event screens. Their dynamic messaging capabilities make them highly effective event tools.

There are several key benefits that event screens provide:

• Visibility – Event screens are highly visible to large crowds due to their large format and elevated placement. This ensures important information and messages can be seen from further away and by more people.
• Engagement – Vibrant imagery, videos, and interactive features on event screens capture the audience’s attention and interest. This drives greater engagement with the content.
• Flexibility – Event screens can be used flexibly to display different types of content over the course of an event. This versatility supports the needs of various presenters, sessions, and activities.
• Immersive experience – Event screens help create an immersive audio-visual experience that would not be possible with just a live presenter on a bare stage. This higher production value elevates the event.
• Focal point – An event screen provides a clear focal point for the audience and gives a stage or space greater purpose and context. People know where to look for key information.
• Branding – Sponsors and organisers can reinforce their branding and messaging through display on the event screens.

Overall, event screens make content stand out, attract attention, convey information clearly, and create the right ambiance to achieve an event’s objectives. The visual impact leaves a lasting impression.

Event screens can display live or pre-loaded content. A few use cases include:

• Outdoor Sports Streaming – For outdoor viewing parties, festivals, or public events, event screens provide large-scale video displays for live sports broadcasts. The communal viewing experience creates an energetic atmosphere.
• Outdoor Cinemas – Temporary or permanent outdoor movie screenings, often called drive-ins, rely on large format event screens to provide the giant projection surface needed. Event screens create a theatre-like movie-watching environment outdoors.
• Live Shows – At concerts, festivals, and other live performances, event screens magnify the onstage action so the entire audience can get an up-close view. This enhances the performance and visuals.
• Advertising at Events – Brands use event screens to promote products and services through video ads, social posts, or logo displays. Event screens also acknowledge sponsors and partners.
• Exhibitor Booths – Screens at exhibitor booths allow brands to share video demos and presentations to attract trade show attendees and increase booth engagement.
• Information Display – Event schedules, maps, transportation info, speaker bios, and general announcements are commonly displayed on event screens to inform attendees.

Both mobile and static event screens have their unique advantages, so the ideal choice depends on the specific event needs and context:

Mobile Event Screens

• Offer flexibility – Mobile screens can be moved to different spots as required for various sessions, speakers or activities. This allows for more dynamic use.
• Are portable – Their transportable design on wheels or trolleys allows quick setup in multiple rooms or spaces with little installation required.
• Provide versatility – A single mobile screen can meet the needs of different presenters throughout an event. They are a cost-effective option.
• Work well in tight spaces – Mobile screens can fit in classrooms, meeting rooms or other small areas where a large static screen may not.

Static Event Screens

• Make a bold visual impact – Larger static screens are highly visible for large crowds and create a grander, more theatrical presentation.
• Are permanently installed – Static screens are fixed in optimal locations for recurring events, like main ballroom stages. No transportation is needed.
• Offer stable and robust construction – Static screens are sturdily mounted to withstand all-day, long-term use in busy spaces. They often include protective housings.
• Provide high resolution – Large static screens allow for full HD, 4K or higher resolutions that can really make content pop.

The choice between mobile or static really depends on an event’s setup, attendee size, budget and goals. Weighing the benefits of flexibility, portability, and visual impact will dictate the best event screen solution.