Beverley Races back winner with Blue Sky’s Stunning Big Screen

On the 24th of September, Blue Sky Event Services played a key role in enhancing the race-day experience at Beverley Racecourse by providing an impressive 22-meter screen to display the day’s horse races. Known for delivering high-quality event support, Blue Sky Event Services’ latest project brought the excitement of the track to life in grand scale, offering racegoers an unmatched viewing experience.

As one of Yorkshire’s premier racecourses, Beverley is famous for its thrilling atmosphere, and Blue Sky’s giant screen allowed fans to witness the action in real-time with crystal-clear resolution. The large display meant that every detail of the races—from the thunderous gallop of horses to the close finishes—was visible from every part of the course. For those unable to get up close to the track, this ensured that they were still fully immersed in the day’s activities, making the entire event more inclusive and exciting for all attendees.

Beyond the races, the 22-meter screen also provided a platform for sponsorship advertising, adding an extra dimension to the day’s events. Between the races, brands had the chance to showcase their offerings, with key moments dedicated to promotions from sponsors. One of the standout advertisers was the Beckside Spa Retreat, a local luxury spa that has garnered a reputation for relaxation and wellness.

Beckside Spa Retreat’s sponsorship was especially significant during the Beckside Spa Retreat EBF Novice Stakes, one of the day’s highly anticipated races. The screen not only highlighted the race itself but also prominently featured Beckside Spa Retreat’s elegant branding. This sponsorship not only enhanced the visibility of the spa to a large audience but also highlighted their contribution to the event, building a strong connection between the retreat and the prestige of Beverley Racecourse.

The collaboration between Blue Sky Event Services and Beverley Racecourse on the 24th of September delivered a truly memorable experience for everyone present. Thanks to the remarkable 22-meter screen and dynamic sponsorship advertising, both racing fans and sponsors, like Beckside Spa Retreat, benefited from a perfect blend of sport and promotion. As Blue Sky continues to support events with cutting-edge technology, the future looks bright for Beverley’s racing season and its partners.

Get in touch today to book one of our incredible screens for your event.